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Oct 18, 2023

Apple unveils its play to make VR headsets cool

Apple · less than 3 min read Get the daily email that makes reading the news

Apple

· less than 3 min read

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Apple has finally sprung its long-awaited cannonball into the augmented reality space, and it could revolutionize the industry—or flop hard.

Apple CEO Tim Cook unveiled the $3,499 Vision Pro yesterday at the company's annual Worldwide Developers Conference. The presentation claimed the mixed-reality headset—which accommodates both AR and VR—will be the "most advanced personal electronics device ever."

While some believe the Vision Pro will be the iPhone of mixed-reality headsets, others aren't so sure, considering how existing competitors have done so far.

So, why might this be different? Short answer: Apple is cool—they’re good at revamping existing markets with reinvented products. But consumers will have to wait until the Vision Pro hits shelves early next year to see if they really want to strap a screen to their face.—ML

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